stand out. USP. memorable
goop.com
Working on goop’s Brand Partnerships and Ad Sales teams taught me how to both onload and offload in brand management.
On onloading: Analyzing the most popular digital consumer navigational flows using data technology allowed for the opportunity to self-invest— focusing on maximizing the usability of goop.com through both on-trend editorial content and relevant ad placements.
On offloading: With an intent to build a longer emotional connection between the brand and the consumer, event/store activations helped activate more memorable, emotional experiences using social media, influencers, and industry networks.
With the combination of direct and indirect CX relationships, from in retail store events to goop employee product recommendations in editorials, it has created a high-value, yet personal experience.
Assisted with the coordination of the goop x Polo Ralph Lauren BK-based photoshoot for the “Good Denim and Great Friends: A Love Story” article, starring Christie Tyler and Joanna Halpin. After published online, I also analyzed customer traffic, marketing performance, OKRs, and growth performance in a PPT internal deck recap.
other client projects include:
